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October 23, 2022
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The Future of The Internet? What Web3 really means and how it changes your life NOW

The Future of The Internet? What Web3 really means and how it changes your life NOW

Since our early years as a species, technology has defined the human eras. Once they advance, we advance. And what we know of the world is completely altered by these new inventions, to a point we don’t even recognize how life was before it. As you will see, fire, airplanes, and Web3 have more in common than you imagine.

Tell us: can you picture a world without the control of fire? Today you will easily eat, get heated if you live in a cold area, and stay up after sunset without worrying about darkness. But thousands of years ago, it was not part of human lives. Nowadays, it is so common that we are not even amazed by these daily "miracles".

Now consider what you do if you wanna visit Paris, Rio de Janeiro, Bora Bora, or Cape Town. Do you travel for weeks in a boat? Probably not. You literally ride a metal bird, cross the sky at hundreds of miles an hour, and soon arrive at your destination. If you could tell people living in the 1800s it is normal, they would say you are a big liar.

Web3 is crossing this line right in front of our eyes - the line between technology that we can only imagine and technology that is part of our normal lives. The line between miracle and common.

And trust us: it is not an overstatement.

Let's talk about the history of the Internet so you can understand better how it evolved and learn once and for all what Web3 means.

Web1 - The Consultative Internet

How was the world before Web1? Let’s take a minute to examine that.

If you were willing to learn about Rome at school, for example, you would have to open a book to consult the information. More details? More personas? Good luck finding it in a heavy encyclopedia.

Or if you wanted to ask a co-worker who lives halfway across the country for advice, you'd have to call them, fax them, and pray that the person is close to their desk to receive it.

Websites, search engines, and emails were the biggest miracles provided by Web1. Libraries, post offices, telephones, and fax machines have become second options in the consultation of information.

Web2 - The Social Internet

Now let’s take a look at Web2, the next advance in internet technology. 

Before its dissemination, what would you do in each of the following situations:

  • If you wanted to keep memories from a night out with your friends or even a special event, like a wedding or graduation, what would you do?
  • If you wanted to show your family how your trip to a new city or even country was, what would you do?
  • If you wanted to share an amazing new purchase you made, what would you do?
  • If you wanted to talk to a friend living abroad, what would you do?
  • If you wanted to pay for a service, what would you do?

Social networks, authorial content, chats, and digital payment dissemination are just a few of the various miracles of the Web2 world.

Being close to those who you love, finding people with the same interests as you, consuming and creating content, businesses tracking personal data to improve online ads… All these advances became our normal and imagining the world as it was before these tools were spread is hard, admit it.

Web3 - The Decentralized Internet

In 1989, Back To The Future II premiered in theaters presenting the world with some predictions for the year 2015. Drones, VR headsets, video calls, biometrics, smart houses… Some of the examples were so odd for the time they caused wonder. Nowadays, as they become part of our daily lives, we don’t think of them as strangers.

Web3 and its characteristics are entering at this point, from wonder (questioning “how can I be identified online using one unique account for everything?”, for example) to commonness (“ok, this store accepts cash, credit card, and cryptocurrencies as payment methods”). We are transitioning.

What does Web3 mean?

The arrival of a new phase that offers more transparency and data security, reshaping technology and the economy as we know it. That's the promise of Web3.

In practice, the third phase of the internet is managed through blockchains, which are publicly accessible platforms that store user data and transactions. Through them, Web3 promises to decentralize the network and limit the influence of large technology companies, allowing people to choose in which data center their information will be stored. 

To get an idea of how centralized Web2 became, notice that, according to Synergy Research Group, Amazon, Google, and Microsoft control over 73% of the cloud data storage market.

In short, the goal of Web3 developers is to take back the open and decentralized internet protocol, valuing user ownership of data and permissionless access.

What are Web3 tokens?

One of the fundamental concepts of Web3 is tokenization. This process consists of digitally recording data on a blockchain network. In other words, the information is encrypted and stored in a database that can be publicly verified but cannot be changed without re-registration.

From this process, new modalities of managing businesses and acquiring goods and services emerge. As an example, we can mention the popular NFTs (short for non-fungible tokens) which represent the specific and individual ownership of works of art and rare objects that are traded through cryptocurrencies - another fundamental aspect of Web3.

All the examples cited above are premised on discarding intermediary figures in the economy, such as banks and other financial organizations. This type of transaction, also known as "peer-to-peer" (P2P), is based on the exchange of resources and information between users on an equal basis.

Why is Web3 the future?

Twitter selected “Fan-Built Worlds” as one of the three biggest trends for 2022 (and beyond). And it explains a lot about how Web3 and its tokens serve our consumption and communities.

For personal lives, it represents new ways of socializing, consuming, and getting entertained. 

For businesses and creators, it represents an opportunity to establish a new relationship channel with consumers and fans of the brand, which leads to doing a good job of communicating with this community, listening to what really generates value for the members, and building something that increases engagement and a sense of belonging, fundamental to the success of a business. It is brand experience elevated to another level.

Those are just aspects of Web3 because talking about it is not about a specific person or company. You do not think of the control of the fire as restricted to an exact tribe. Or airplanes restrained to a country. This level of technology changes everything for everyone.

According to Gartner, a quarter of the world's population must spend at least an hour a day in the metaverse. Whether to work, study, shop or have fun.

And we're not talking about video games or virtual work meetings here. Imagine how it would be:

  • Enter the supermarket and choose item by item from the shelves as if you were there;
  • Take a virtual tour of an apartment before renting, without having to visit it in person;
  • Travel the world without leaving your home, visiting museums, in an immersive experience, as if you were really there;
  • Study anatomy or surgery without having to use cadavers, in medical schools.

As we like to say, everyone can find something to like with Web3.

More than that, everyone can find something to live on Web3.

Are you ready?

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